Things are pretty quiet here on account of the fact that I’ve been busy with my wife putting our new project together – SelfEmploymentMastery.com.
We help people who are self employed identify and overcome hidden barriers that are limiting or preventing their business success.
Self Employment Mastery is our contribution to reducing frustration and failure in self-employment and small business.
Jump on over and sign up for our free video series while you are there.
Don’t get me wrong. Self-employment is awesome – I’ve been self-employed for nearly 30 years and I love it. But it’s been so oversold that it’s become a bright shiny object in and of itself. Take control of your life/time/money; monetize your passion; become wealthy beyond your dreams; retire early; determine your own destiny; blah, blah, blah.
For many, the lure of working for yourself is actually more about wanting to not work. Stories of four hour work weeks or early retirement pull some folks away from their job in the hope that self-employment will deliver a passive income stream to fund the dream. Easy money. Easy life. For some that works out but for most it doesn’t. Not necessarily because they can’t do it but because there’s a structural mismatch in what they are trying to achieve and what needs to be done to get there.

Part of the fun working at the strategic level is in challenging assumptions that clients have about their work or business.